Education is a High Demand Industry - District Solutions

March 27, 2025

Education as a High-Demand Sector: What It Means for Kentucky’s Schools

As the Kentucky Workforce Innovation Board (KWIB) officially recognized education as a high-demand sector in the state, it is incumbent on local school districts to seize the moment and help build a stronger pipeline of educators:  for our students, our schools, and our communities. This is a call to action. It’s an opportunity to reshape how we attract, support, and retain the educators who shape the future.


The question is: What does this actually look like for superintendents, principals, educators, and the local communities that form the foundation for public education? And more importantly, how do we leverage this moment to strengthen our schools?


The answers lie in how we tell the story of education, not just as a system, but as a profession worth celebrating, investing in, and growing.


Recognizing the People Behind the Schools

For years, accountability measures in education have been numbers-driven—test scores, budgets, attendance rates. But in a time when teacher shortages are a growing concern, districts must also turn their attention to the people who make schools thrive.  As we embark on the Kentucky United We Learn vision and the opportunity for a new accountability system, we must ensure local measures that recognize our educators are part of this work.  Strong teachers in every classroom lead to great results for students.


Imagine a local community where the accomplishments of teachers and staff are as widely recognized as a championship-winning sports team. Where the public knows the names of award-winning educators, innovative teaching programs, and the everyday victories that happen inside classrooms.  Where earning additional teaching credentials like rank changes and National Boards come with recognition that your school system is doing something right. 

This isn’t just wishful thinking. It’s happening in places like Greenup County Schools, where local accountability measures now highlight faculty achievements and their impact on students. See their dashboard HERE.  When we shift the focus from statistics to stories, we make education not just a duty, but a source of pride.


Shaping the Narrative Through Social Media

Walk into any school, and you’ll find moments that deserve to be celebrated—a teacher going the extra mile to help a struggling student, a classroom buzzing with curiosity, a new program sparking innovation. Yet, too often, these stories go untold.


The reality is that negative narratives about public education can drown out the good work happening every day. But districts don’t have to sit back and let that happen.


In Bullitt County Schools, leadership has embraced social media not just as a tool, but as a megaphone for positivity. Their platforms showcase the dedication of teachers, the enthusiasm of students, and the collective effort that keeps schools running. And the results speak for themselves: a community that sees, values, and supports its educators.  The best part?  This doesn’t just happen as a top-down initiative.  Their schools embrace this same philosophy and routinely celebrate all their is to love about our schools. 


If we want public education to be viewed as a high-demand career, we must make it visible, personal, and inspiring.


Building the Next Generation of Educators

A sustainable future for education doesn’t just rely on retaining current teachers, it depends on inspiring future ones.

Across Kentucky, schools are investing in Grow-Your-Own Teacher Pipeline Programs designed to encourage high school students to explore careers in education. Some districts, like Hardin County Schools, have gone a step further, offering scholarships, mentorships, and guaranteed employment to students who choose to pursue teaching.  For more information on their model, click HERE.


But students aren’t the only ones who can step into the classroom. Many talented professionals in STEM, business, and the arts are eager to transition into education, but the path to certification isn’t always easy. Nelson County Schools has tackled this challenge by creating alternative certification pathways, helping mid-career professionals bring their skills into classrooms without unnecessary barriers as well as pursuing apprenticeship programs so that aspiring educators do not have to leave their county.  For more on this work, click HERE.


The message is clear: if we want passionate, qualified teachers in every Kentucky classroom, we must rethink how we welcome them into the profession.


The Road Ahead

Declaring education a high-demand sector is just the first step. What comes next will be determined by how local school districts and communities respond.  Do we continue business as usual, or do we take this opportunity to elevate the profession, celebrate its people, and invest in its future?


The answer lies in our ability to shift the conversation to show that education is not just a job, but a calling. A career that deserves recognition, respect, and support. A profession that shapes every other profession.


Now is the time to tell that story.


📢 Join the movement. Share the stories of your schools. Highlight the educators who make a difference. Together, we can ensure that Kentucky’s public schools remain strong for generations to come.


February 20, 2026
A provision in the House budget proposal would place a cap on the state’s contribution toward employee health insurance premiums. Based on projections shared by the Personnel Cabinet, that cap could shift substantial premium growth to employees over the next biennium. For Kentucky’s public schools, this is not simply a budget line item. It is a workforce strategy issue with long-term implications for staffing stability and student outcomes. The Foundation at Risk Public education has always competed for talent on total compensation — salary plus benefits. When salaries lagged behind the private sector, strong health insurance and retirement benefits sustained the education workforce for decades. Recent legislative investments began restoring salary competitiveness. That progress is measurable. More districts are fully staffed than in prior years, and momentum has been building. The proposed changes to the health insurance cap change that equation. If benefit costs rise significantly for employees, districts risk losing both the salary progress recently achieved and the long-standing benefits advantage that helped sustain the workforce during leaner years. The Personnel Impact According to projections referenced in statewide discussions: Premium increases could reach up to 78 percent. Teachers could see reductions in real take-home pay of approximately $5,832 per year. Bus drivers could lose roughly $6,420 annually. Additional impacts include higher deductibles and reduced coverage. When a teacher receives a raise but pays more in premiums, total compensation declines. From a workforce standpoint, that erases recent progress. Three Compounding Consequences This shift creates three compounding consequences for Kentucky’s public schools: 1. The Profession Loses Its Competitive Case For decades, education could tell prospective employees: salaries may lag, but benefits are strong and retirement is secure. Recent investments allowed districts to add that salary competitiveness was improving. If take-home pay declines, both arguments weaken at once. Recruitment becomes harder. Retention becomes less certain. 2. Classified Staff Lose a Primary Reason to Stay Bus drivers, food service workers, paraeducators, and custodians have historically accepted lower hourly wages in exchange for quality health coverage. Significant premium increases tip the balance. When classified roles go unfilled, districts face immediate operational challenges — transportation routes, meal service, and facility operations all depend on stable staffing. 3. Local Communities Bear Unequal Burden When total compensation declines, communities face pressure to respond locally. Property-wealthy districts may have some flexibility. Property-poor districts, many of which are already near practical tax limits, often do not. Workforce instability will not distribute evenly. It will disproportionately affect the communities least equipped to absorb it. T he Big Three Alignment Question The House budget proposal also includes continued investment in SEEK, transportation funding, and Tier I — the “Big Three” pillars designed to support competitive compensation and expand access to opportunity. Those investments reflect a commitment to strengthening Kentucky’s public education system. However, if benefit costs simultaneously reduce take-home pay, the workforce strategy those investments are intended to support becomes more difficult to sustain. You cannot recruit with one hand and create net financial loss with the other. Budget provisions must align. A Superintendent-Centered Perspective Superintendents understand fiscal responsibility. District leaders make difficult budget decisions every year, balancing sustainability with workforce investment. The question is not whether health care costs are rising. The question is how those costs are distributed and what consequences follow. Workforce stability is not peripheral to student success. It is foundational. Schools rise or fall on the quality and consistency of the adults serving students. Moving Forward As the budget process continues, clarity and alignment matter. Districts need: Accurate projections Clear implementation guidance Budget alignment that supports total compensation stability KASS will continue to provide superintendent-centered analysis focused on operational consequence and workforce sustainability. Kentucky’s public schools depend on talented educators and staff. Policy decisions affecting compensation structures should be evaluated not only in fiscal terms, but in terms of long-term workforce strength and student success.
February 15, 2026
In a recent KASS Live episode, KHSAA Commissioner Julian Tackett addressed the growing complexity surrounding high school athletics in Kentucky. From transfer eligibility under open enrollment to NIL guardrails and mid-season movement, the pressures facing districts are increasingly operational and immediate. Tackett emphasized that the KHSAA’s responsibility is consistent rule application grounded in member-approved policy, while superintendents remain central to maintaining fairness, clarity, and community trust when eligibility questions arise. The conversation also underscored the importance of safety, supervision, and partnership. Whether addressing fan conduct, officiating shortages, or compliance concerns, athletics reflect district leadership and school culture. With clear communication and steady collaboration between districts and the KHSAA, superintendents can protect student opportunity while preserving competitive integrity and public confidence. 👉 Watch the full conversation with Julian Tackett
February 15, 2026
When education funding debates move into budget season, conversations often revolve around line items, percentages, and projections. For district superintendents, however, the implications are far more tangible. They are measured in teacher salaries, bus replacement schedules, classroom resources, and student services. This session’s budget conversation centers heavily on recurring revenue through the SEEK formula. While multiple targeted investments are under discussion, the clearest message emerging is the importance of the SEEK base and its connection to district stability. Why the SEEK Base Matters The SEEK base is not simply a number in statute. It is the primary recurring funding mechanism that districts rely on for sustainable planning. When the base increases meaningfully, districts gain the ability to invest in instruction, remain competitive in staff compensation, and address long-term workforce challenges. When it remains flat, the pressure shifts locally. Over time, districts have experienced diminished buying power relative to 2008 levels. Inflationary pressures and rising operational costs continue to compound that challenge. Without recurring revenue growth, districts absorb those increases within fixed budgets. The result is not theoretical. It is operational. A Local Example: Rockcastle County Schools A funding impact report shared this week illustrates how these pressures manifest at the district level . On page 1 of the report, Rockcastle County Schools documents a 26 percent decrease in purchasing power compared to 2008. Bus replacement costs increased significantly, with a single bus rising from $97,115 in 2021 to $154,702 in 2026. The district will purchase four buses at a total cost of $618,808. Insurance costs tell a similar story. General and property insurance increased from $168,977 in 2020 to $467,555 in 2025 . Instructional curriculum now totals $1.2 million annually, and even a limited Chromebook replacement cycle at select grade 0 levels requires $300,000 plus additional charger Y . These are not optional expenses. They are core operational realities. Transportation and Instructional Tradeoffs On page 3 of the same report, Rockcastle details the transportation impact specifically . Fully funding SEEK transportation using prior-year spring data would provide $413,906, nearly funding three of the four buses needed for the upcoming year. Over a ten-year period, the district estimates a $7,040,240 deficit resulting from transportation not being fully funded . When transportation funding falls short, districts must redirect general fund dollars to close the gap. That shift carries instructional consequences: delayed salary adjustments, postponed program investments, and limited capacity to address workforce shortages. Superintendents presenting to budget committees emphasized this dynamic clearly. One district reported being funded at roughly 74 percent of actual transportation cost, requiring approximately $900,000 to be covered locally. The instructional opportunity cost of that gap is real. Tier I and Geographic Equity The third recurring revenue lever under discussion is Tier I equalization. An increase from 17.5 percent toward 20 percent has been referenced as a way to strengthen equity across districts with varying property wealth. As described in the Rockcastle report on page 4 , recurring SEEK funding supports: Expanded mental health services Special education and intervention staffing School resource officers Student services such as counseling and food access Cost-of-living salary increases Rising instructional programming costs These needs do not fluctuate annually. They are ongoing, and they require stable funding. The Power of Telling the Story The most effective advocacy this week did not rely on abstract percentages. It relied on district-level numbers and clearly articulated tradeoffs. Transportation funded at 71 to 74 percent. Four buses costing over $600,000. Insurance increases of nearly $300,000 in five years. A decade-long transportation deficit exceeding $7 million. These details shift the conversation from policy theory to district consequence. Legislators consistently respond to local impact framed through data and student outcomes. When superintendents connect SEEK base increases to competitive salaries, to workforce retention along border states, to expanded mental health supports, the budget conversation becomes grounded in operational reality. Recurring Revenue Is the Stability Strategy Targeted investments have value. School safety, induction programs, and principal mentoring initiatives all matter. But recurring revenue remains the foundation. The SEEK base, fully funded transportation using current data, and equitable Tier I adjustments represent structural stability. They allow districts to plan beyond a single fiscal year. They protect classroom resources from operational volatility. They restore balance between state and local funding responsibility. At the center of this discussion is not a formula. It is stewardship. District leaders are tasked with protecting instructional quality, sustaining safe environments, and maintaining public trust. Recurring revenue allows them to do that with foresight rather than reaction. Moving Forward Budget negotiations will continue to evolve. Early signals suggest interest in raising the SEEK base and improving transportation funding. Final outcomes will depend on continued engagement and clear communication from district leaders. The most effective approach remains consistent: Present the numbers. Connect them to instruction. Explain the consequence of inaction. Reinforce the long-term return on investment. As the Rockcastle report concludes, the return on investment is not abstract. It is the future leaders of Kentucky communities . In this budget cycle, the SEEK base is more than a funding mechanism. It is the clearest signal of the Commonwealth’s commitment to sustaining strong, stable, and future-ready public schools.
February 8, 2026
The Purpose Behind Synergy
February 8, 2026
In the KASS Live session with John Nash, superintendents were invited into a nuanced discussion about how generative AI is shaping the educational landscape and what it means for district leadership. Nash, Associate Professor of Educational Leadership Studies at the University of Kentucky and founding director of the Laboratory on Design Thinking, offered a grounded framework for understanding AI beyond hype and anxiety. He emphasized that the integration of AI should be deliberate, anchored in clear leadership goals and centered on supporting educators and learners rather than replacing essential human judgment. Throughout the conversation, Nash connected the promise of emerging technologies with enduring leadership principles — trust, reflection, and purpose. Rather than presenting AI as a side project or compliance task, he encouraged superintendents to consider how these tools might support problem-solving, instructional innovation, and operational clarity across their districts. His perspective reminded leaders that the essence of their role remains unchanged even as the tools evolve: guide people toward meaningful outcomes and keep students at the center of every decision. 👉 Watch the full conversation with John Nash
February 8, 2026
In this KASS Live episode, Beau Barnes — Deputy Executive Secretary of Operations and General Counsel for the Teachers’ Retirement System of Kentucky (TRS) — brought superintendents into a frank conversation about the health and future of the statewide retirement system that supports Kentucky’s educators. Barnes discussed the role of sustained investment, governance integrity, and transparent communication in ensuring that TRS remains a stable and dependable benefit for teachers and administrators alike. His insights underscored that secure and well-governed retirement systems are essential to recruiting and retaining high-quality staff across districts. Barnes also highlighted how reforms and strategic planning within TRS intersect with broader district priorities, from workforce stability to long-range financial forecasting. His discussion aimed to demystify complex pension topics and frame them in terms that district leaders can incorporate into their planning conversations. Rather than an abstract financial challenge, TRS became a lens through which superintendents could examine how retirement policy and operational decisions affect district morale, long-term hiring strategies, and community confidence in public education as a career pathway. 👉 Watch the full conversation with Beau Barnes: https://www.youtube.com/watch?v=0VgqkixoaAU&list=PL-5C6cZuwEFLtZQLLGV_A3n__fBWYWk6V&index=2
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